Work the plan and then plan the work ~Vincent Norman Peale
Improve your digital marketing skills, focus on engaging your target audience, obtaining and retaining new customers. Learn to use digital marketing tools and software to monitor how your email and social media is performing, track and maintain your analytics and SEO. Learn how to grow and manage your database by maximizing user engagement. Our digital marketing workshops are online ("at your own pace") and designed with small businesses in mind. There are some FREE workshops (for our Delphis Connect Members only) and, of course, some that you can pay for. Just keep in mind, that we limit our student enrollment to ensure we can give each student the time and attention that they need.
Marketing for Success workshop
Let's face it, no matter how long you have been in business, everyone needs a marketing plan. New business owners, soloprenuers, entrepreneurs... everyone needs a place to begin their marketing journey. Small business owners and entrepreneurs who have been working to build their industry awhile often need to bring things back to the basics... to move their businesses to the next level. No matter where you are, the Delphis Creative Marketing for Success plan will help you create a custom plan that works!
8 Weekly (at your own pace) Marketing for Success Sessions Include:
Session 1: The Foundation
In the first session, we will learn about who you are, who your current clients/customers are, what tools you are using, what is working and what needs some attention.
Session 2: The target audience
In the second session, we will concentrate on who your target audience is, your materials or tools, and how you currently monitor your success. We will review more closely your marketing materials and how you are utilizing your tools.
Session 3: The competition
In session 3 we will be looking at your industry and your competition. We will be using the 4 P’s of marketing to analyze and evaluate your competition. We will create a unique template and input our data from the first two sessions to see where you are at with regards to your industry standards and competition.
Marketing for Success Plan: a final digital copy of your custom plan is provided.
Tactical Plan: includes your target audience profile, an annual channel budget, and a written project outline.
Marketing Projects: 4 quarterly custom marketing projects.
OPTIONAL: 8 online weekly coaching sessions (45 min each).
Session 4: The connection
Session four is all about how to reach your target audience based on our evaluation and understanding gathered from the prior 3 sessions. We will be looking at your internal marketing (your team) and making plans for your success in this area.
Session 5: The plan
In session five we will complete your project outlines and begin planning the work and your budget. In this session, we begin looking at your production and time management style.
Session 6: The work
In session six we will begin the work we planned in session 1-5. We will be implementing tools and systems designed to monitor the success of your marketing projects and campaigns.
Session 7: The system
We will evaluate the results from your Delphis SEO Dashboard and your marketing efforts to make sure that your systems are working. Here is where we can tweak things to fit your lifestyle and revenue needs.
Session 8: The results
You will learn how to use all the tools in the Ultimate Toolbox and how to use them to maximize your marketing plan's effectiveness.
Coaching & consulting
Our coaching and consulting services are customized to your individual business needs. Delphis can provide "full service" consulting to "learn as you go" coaching and anywhere in between.
Whether or not coaching or consulting services are selected, all our services begin with creating a marketing plan, setting a budget and creative strategies that work.
If you are interested in taking this class, we do offer this as a stand-alone workshop.