What is Search Engine Marketing?
A strategic search engine marketing plan can help you gain a greater volume of leads, which means more of your website traffic can be converted into paying customers.
Search engine marketing (SEM) is one method of promotion and advertising that encompasses both paid and unpaid PPC to help companies rank higher among search engines. SEM/PPC are interchangeable and mean the same thing. The goal of both is to increase your online visibility on search engine results pages (SERP's). This happens through your website content and blog content. Optimizing your web pages and blog pages for your main keywords, keyword phrases ensures your ads reach users who are actively searching for your company's products or services and set an appropriate budget to increase your traffic online.
Researching and knowing the right words and phrases creating quality content will help give your ads traction online. Traction is important because it will help keep the balance between getting new leads and your ROI (return on investment).
Quality content is the key here. Those keywords/search terms users are searching for in your industry plays a huge role in the effectiveness of your PPC/SEM marketing.
How do you know if your volume of leads and ROI is balanced? By having good solid data to review with regular reporting and communication. At Delphis Creative, our digital marketing team will not only help put together an effective SEM strategy, but we will also set up your campaigns to convert.
Here is our process:
DEFINE: We will work to help you define your online goals
STRATEGY: We will create a strategic plan for you with your goals and budget in mind.
CREATE: We will create all the content, provide the research required to choose the correct keywords to match your budget, industry and goals.
DEPLOY: We will launch your campaign and monitor it closely for traction and effectiveness.
OPTIMIZATION: We will optimize and change your ads as needed to meet your ROI needs.
REVIEW: We will review your collected data and results with you monthly to ensure that you are getting the volume AND quality of leads you need to meet your online goals.
Do you have a website that is not getting the volume of traffic you want to generate the leads your need? Is your SEM/PPC efforts not meeting your ROI? Contact us for a discovery meeting and let's see what we can do!
Our SEM Services
Our Search Engine Marketing (SEM) service offers comprehensive solutions to help you reach your digital marketing goals. With our expertise in paid search, we can help you maximize your budget and drive more traffic to your website. Fill out our Marketing Services Discovery Form and receive a free 30 min consultation with one of our highly skilled SEM specialists to get started.