Join Delphis Connect and register for our Marketing for Success Plan Workshops. Create a plan for success, improve your digital marketing, focus on engaging your target audience, obtaining and retaining new customers.
Work the plan and then plan the work ~Vincent Norman Peale
Improve your digital marketing skills, focus on engaging your target audience, obtaining and retaining new customers. Learn to use digital marketing tools and software to monitor how your email and social media are performing, track, and maintain your analytics and SEO. Grow and manage your database by maximizing user engagement. Our Marketing for Success Plan sessions are online ("at your own pace") and designed with small businesses in mind. This workshop is ONLY available with a Delphis Connect Membership and includes our EXCLUSIVE weekly Power Pod Mastermind session and private online group. If you are interested in taking this workshop, then register to be a member of Delphis Connect and sign up today!
Marketing for Success workshops
8 DIY Sessions include:
Session 1: The Foundation
In this session, you will be building the foundation of your marketing plan. We will create an EXECUTIVE SUMMARY where you will lay out the basics about your company and your revenue goals. Next, we will create your COMPANY MISSION STATEMENT, TAGLINE, & 30 SEC-COMMERCIAL.
Session 2: The target audience
In session 2 we will be analyzing your TARGET CUSTOMER by creating your own COMPANY FLYWHEEL, building on your company's mission statement from lesson one to create a COMPANY PURPOSE. We will then be learning how to construct an IDEAL CUSTOMER PROFILE with BUYER PERSONA'S for both ACTIVE and PASSIVE BUYERS, finishing up with developing your BUYER'S JOURNEY.
Session 3: The brand analysis
We will EVALUATE your BRAND by performing a BRAND ANALYSIS. We will use the data and information collected in session 1 & 2 to create a BRAND ANALYSIS of your company. We will complete a SWOT analysis (Strengths, Weaknesses, Opportunities, and Threats), understand your MARKETING MIX (4P's) review your current KPI's (Key Performance Indicators) as well as write your UNIQUE COMPETATIVE ADVANTAGE for your company. Next, we will compare your company with that of your competitors to see how much work we need to do to get you up to speed online. Then based on criteria that is collected, you will learn to DEFINE, SEGMENT AND TRACK your competition. The goal... to bring you success on-line.
Session 4: The CONNECTION
This session helps us to get ready for the next class you will make the connection between your business and your life. You will set SMART GOALS, create room for growth and evaluate your TEAM and your TIME MANAGEMENT. The end result... to build a strategy that connects your business and converts.
Session 5: The system
In this session, you will learn what to do the TOOLS you have learned about in Sessions 1-4. You will get an overview about how to use Facebook Ads, Digital Ads, BASIC SEO, and other CHANNELS that you help you to create your ANNUAL CAMPAIGN OUTLINE. This will help you to utilize the best tools, channels and strategies to help to bring you the success you you desire online.
Session 6: The plan
THE PLAN- This session brings everything together into your ANNUAL MARKETING CAMPAIGN. We will set your goals, choose your marketing channels based on your budget and work through the strategy into your QTRLY CAMPAIGN PLAYBOOKS.
Marketing for Success Plan: a final digital copy of your custom plan is provided.
Annual Campaign Outline: an annual plan that lays out the tools and channels you will use to achieve the goals set in your marketing plan.
Marketing Playbook: 4 quarterly campaign playbooks used to break down the Annual Campaign in easy to manage "bites".
Private Delphis Group for members only!
Power Pod mastermind group (weekly sessions for groups of 10 members)
Session 7: The work
The system session takes the completed plan and puts FEET on it. Members who choose the Ultimate Toolbox Subscription should have all the tools set up and understand how to use them by this point. We will do all the setup for those who have subscribed (see the DIGITAL TOOLBOX SUBSCRIPTION page). Those who have NOT yet subscribed will have the chance to set up their own tools if they have been following along in the Ultimate Digital Toolbox Forum.
You will also get an overview about how to use Facebook Ads, Digital Ads, BASIC SEO, and other CHANNELS that you used to create your ANNUAL CAMPAIGN OUTLINE. This session will help you to utilize the best tools, channels and strategies to get you ready to do the WORK it takes to bring you the success you you desire online.
Session 8: The results
In this session, you will learn how to track your results and read your reports. This is an important part of your system. Without knowing if the plan, the system, and the work is producing, you can waste money, resources, and time. You can also go the opposite direction, not spend ENOUGH money, resources, or time to achieve the goals that you desire
OPTIONAL- Session 9-12: The Launch
Never launch alone! Join one of our POWER POD GROUPS and work with other business owners to launch your marketing plan. Our POWER POD members have their choice of a TUESDAY or THURSDAY group strategy session as well as UNLIMITED email access to our consultants while they are participating in a group. All of our groups are based on the MARKETING FOR SUCCESS system and all the participants MUST have completed the class to enroll. It is your NEXT STEP to success.