What is an ecommerce marketing strategy?
A solid and strategic ecommerce plan can help you convert more of your website traffic into paying customers.
Ecommerce stratgies include both on and off site product promotion strategies. When you have a clear and concise plan, you can build brand awareness, increase customer loyalty, and increase your online sales.
Some strategies that are adventageous in a strategic ecommerce plan are onsite and local SEO (search engine optomization), Pay Per Click (PPC) ads, upselling your products to existing customers with a email marketing drip campaign, optomizing product pages and creating rewards programs for existing customers. There are more strategies, and a full review of your current content, organic and paid strategy plan is a necessary step in building a successful ecommerce marketing strategy.
At Delphis Creative, our digital marketing consultants can either help support YOU building your own ecommerce strategy or can build one for you as part of our 90 days to marketing for Success Plan.