Course curriculum

  • 1

    Welcome to Marketing for Success!

    • WELCOME TO DELPHIS CREATIVE'S MARKETING FOR SUCCESS CLASS!

    • OBJECTIVES & MATERIALS

    • MESSAGE FROM THE COACH

  • 2

    SESSION 1: Your Foundation

    • SESSION 1: Lesson 1- Overview & Executive Summary

    • SESSION 1: Lesson 2- Your Target Customer

    • SESSION 1: Lesson 3- Your Mission Statement

    • SESSION 1: Lesson 4- Your Tagline

    • SESSION 1: Lesson 5- Your 30 Second Commercial

    • SESSION 1: Lesson 6- Your USP (Unique Selling Proposition)

    • SESSION 1: Lesson 7- Your SWOT (Strengths, Weaknesses, Opportunities, Threats)

    • SESSION 1: Lesson 8- KPI's & 4 P's of Marketing

  • 3

    SESSION 2: Your Brand, Your Industry & Your Competition.

    • Session 2: OVERVIEW

    • SESSION 2: Lesson 1 Industry Analysis

    • SESSION 2: Lesson 2- Competative Analysis

    • SESSION 2: Lesson 3 Brand Analysis

  • 4

    SESSION 3: Your Time Management & SMART Goals.

    • SESSION 3: Lesson 1 - Personal & Business Assessment

    • SESSION 3: Lesson 2- Time Mangement

Workshops Deliverables:

  • Marketing for Success Plan: a final digital copy of your custom plan is provided. 

  • Tactical Plan: includes your target audience profile, an annual channel budget, and a written marketing plan. 

  • Marketing Projects: 4 quarterly custom marketing projects. 

  • OPTIONAL: 8 online weekly coaching sessions (45 min each).